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‘Don’t Take My Cheese’ Starring Edie Falco

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PETA’s new ad starring Edie Falco aims to get fellow mothers, sports fans, and everyone else to rethink their cheesy game day snacks after they see that beloved babies are stolen from mother cows so the milk meant for them can be turned into cheese and sold to humans instead. Anyone who doesn’t want to cause a baby to be taken from their mother can help by ditching dairy and choosing cruelty-free vegan cheeses instead.

Directed by DeMane Davis of Boston-based production company Sweet Rickey. Postproduction by EDITBAR, with Chris Carl as creative director.

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PETA’s mission statement is that animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way: www.peta.org/about-peta/

The website the meat industry doesn’t want you to see: www.meat.org/

How to go vegan: how-to-go-vegan.peta.org/

PETA Saves: spotlight.peta.org/petasaves/

PETA: www.PETA.org/

FAQs: www.peta.org/about-peta/faq/

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