Descrizione - Chicken Out! is taking its campaign to the next level. Led by River Cottage Chef, Hugh Fearnley-Whittingstall, the Chicken Out! campaign will tell the 39 day life story of an intensively reared meat chicken.
From August 10th, people will be able to experience the life of a typical intensive chicken via a daily blog on chickenout.tv. Standard chickens are grown from newly hatched chick to oven-ready bird in an astonishing 39 days, thats just over 5 weeks. (An organic chicken, which grows at a natural pace, takes more than twice as long.)